ESPN ‘Megacast’ the Future in New Media [LINK]
Last Monday night, ESPN ventured out into new, uncharted waters by bringing fans at home a whole new way to experience the final BCS National Championship game. Utilizing many of the ESPN channels, viewers were able to watch the game from the normal ESPN broadcast with announcers Brent Musburger & Kirk Herbstreit. Additionally, viewers were now able to switch it over to ESPNews for the BCS Film Room experience. There they could listen to college football head coaches like Kevin Sumlin (Texas A&M) and other college football analysts, filled with a wall of TVs, talk about the game.
What ESPN was calling the BCS ‘MegaCast’ was one of the first ever to dedicate several different channels to show the same event. The MegaCast allowed viewers to watch the game from different angles and listen to different voices. What ESPN did was allow, for the first time, the fans a ‘choice’ of how they wanted to watch the game.
On ESPN2 you could tune in and see the likes of Tim Tebow and ‘Jonny Football’ talking about the game from their perspective. Singer/songwriter John Legend also joined the show to share his insights. They were also utilizing social media and the hashtag #TitleTalk on Twitter to engage and interact with celebrities and fans to hear their thoughts live during the game.
Overall the ‘Megacast’ was an experiment and a test to see if this was a viable option for ESPN in the future. I believe it proved very well and quite certainly is the future of new media and broadcasting. Obviously this can’t be done during the regular season but I can see this becoming a norm and new platform for ESPN in the future for larger events.
The reason we wanted to post it on StrivU was because the reality of this being the future ‘new media’ and where we believe the industry is headed. Broadcasters are trying to figure out how to engage with fans at home and give them choices during their viewing experience. We feel by live streaming games and events at your school you have a similar opportunity. By using social media and other tools you have the ability to engage with fans across the country. This also allows you to receive live feedback and comments during an event. Engaging with fans during a live event is now becoming the norm and quite easy to do. Our goal at StrivU is to help you navigate and figure out what works best for your school. We want to provide support so you can provide this same engaging experience for your viewers.
We’d love to hear your opinion/perspective if you watched the ESPN BCS ‘Megacast’ last week by commenting below. Share your opinion and what you liked or disliked. Feel free to also comment below on different ways you’ve engage with your fans at home during a live stream.