Snapchat: It’s here to stay…
So initially, snapchat seemed trendy to me. I thought it’s biggest success was going to be quick and then it would probably fade into the distance as things like Facebook and Instagram continued to thrive. This thought was fueled when the problems with Snapchat and the privacy issues came out early. Let alone the origin of Snapchat was a bit unsettling.
However, after really evaluating where it started, how it has grown and where the Snapchat features are going, I have to admit, Snapchat is probably here to stay…and succeed. So instead of ignore it’s popularity we decided to embrace it and test.
After reading a recent article on the developments of Snapchat, it is extremely innovative and not only tampering the individual audiences, it is gearing itself (very well, I might add) to the sports audiences. Snapchat is #2 in the list of most apps used by NFL and NBA fans during games. It also went from have a stat of 50 million snaps to 400 million snaps per day in under a year. That’s impressive.
So, what is Snapchat providing that is so appealing by so many? Well, besides just being the social media app that allows you to take a picture, slap a statement on it and send it to your friend list for them to get immediately and be able to view it for up to 10 seconds before it disappears and never to reappear, Snapchat has enhanced its app.
First, ‘Stories’ was added. This feature allows for stories to live in your friends’ ‘recent updates’ for 24 hours for them to view whenever they desire until it disappears. Now, you can send out a mass Snap that isn’t one-on-one messaging and friends can view at their pleasure and not their annoyance.
Then came ‘Our Story’. This feature can really help build the community around the platform they are attending. So, with this, Snaps from every person that has taken one at the selected event is compiled and turned into a live stream for users to follow, whether they are there or not. How cool is that?!?
Ok, finally ‘Community Geofilters’ was added to Snapchat. Geofilters are defined by Snapchat as: special overlays for Snaps that can only be accessed in certain locations. So, you can select a certain location for your Snaps to only be seen by viewers when they are at that location. So, I’m thinking that Snappers can walk into your game or event and see the image of choice you’ve posted only when they get there? That is pretty cool.
I guess what I got out of the research on Snapchat is that if you want to connect the younger audience, it’s the app to utilize. Your media class or school has to use it as a fun and clever way to produce your media and you have to be real…no phoney-ness allowed here. Because on Snapchat, personalities and the people shine through…after all, you only have 10 seconds; no time to beat around the bush.
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